🚀 Case Study: Simplifying Complex Orders with a 3D Turnstile Configurator
Industry: Security & Access Control
Project: Interactive 3D Configurator for Turnstile Systems
Result: Streamlined sales processes, improved accuracy, and enhanced customer confidence
About the Client
As a trusted provider of high-performance turnstile systems, this manufacturer specializes in secure and efficient access solutions for stadiums, airports, office buildings, and public transport hubs. Their portfolio includes a wide range of products— from full-height security turnstiles to sleek, waist-high speed gates—each tailored to meet strict compliance and operational requirements.
The Challenge
Turnstile systems are highly technical products. Each installation comes with site-specific demands, such as:
- Traffic volume and flow control
- Integration with third-party access systems
- Compliance with safety and accessibility regulations
- Custom finishes to match architectural environments
- Power, weatherproofing, and durability considerations
Managing these variables required extensive consultation, technical drawings, and manual quoting, which led to:
- Long sales cycles with constant clarifications
- High risk of miscommunication between sales, engineering, and production
- Complex specification management across multiple product lines
- Revisions and delays due to incomplete or inaccurate input data
To reduce friction and keep up with the increasing demand for tailored solutions, the company decided to digitalize the configuration process.
The Solution
The team launched an advanced 3D configurator built specifically for turnstile systems. This interactive tool enables architects, facility managers, and security consultants to configure complete systems with precision, while ensuring all technical requirements are met.
Key features of the configurator include:
- Modular System Builder: Users can design multi-lane setups, define entry and exit paths, and add accessories like card readers or barriers.
- Material and Finish Options: Stainless steel, powder coatings, and glass elements can be previewed to align with site aesthetics.
- Compliance Checks: Built-in logic ensures configurations adhere to security, safety, and accessibility standards.
- Dynamic Footprint Visualization: Accurately scaled 3D models help customers understand space requirements and flow.
- Real-Time Pricing: Transparent cost updates based on selected features and quantities.
- Instant Specification Export: Completed configurations generate detailed technical documents for procurement and installation teams.
The Impact
Since the configurator's launch, the manufacturer has seen measurable improvements:
- ⏱️ Accelerated project timelines as stakeholders can design and validate solutions upfront.
- 📈 Higher-quality leads arriving with complete, technically sound configurations.
- 💬 Fewer errors in production thanks to standardized and validated input data.
- 🛒 Increased customer confidence through clear, interactive visualizations of their chosen systems.
- 🌍 Simplified global sales operations with multilingual support and regional compliance presets.
What the Manufacturer Says
“Selling turnstiles used to mean endless back-and-forth to sort out the details. The configurator changed that. Now our clients can build exactly what they need and trust that the result is ready for production. It’s become an invaluable tool for our global sales team.”
— Turnstile Manufacturer Team
Conclusion
For this turnstile manufacturer, the 3D configurator has become more than a sales tool—it’s a critical asset in delivering complex, security-grade products with speed and precision. By putting configuration in the hands of the customer, they’ve simplified a highly technical process without sacrificing quality.
The result: clearer communication, faster decisions, and turnstile systems that fit perfectly—every time.
Want to bring your product catalog to life?
We build digital tools that make complex products easy to customize and order. Let’s create something powerful for your industry.