🚀 Case Study: Transforming Sales with a 3D Configurator for CUBE fx
Industry: Premium Garden Offices & Saunas
Project: Interactive 3D Online Configurator
Result: Sales cycles accelerated by 200–300%
About CUBE fx
CUBE fx is a premium manufacturer of bespoke garden offices and luxury saunas, designed for clients who value both aesthetics and functionality. With a focus on modern architecture, eco-friendly materials, and fully customizable designs, CUBE fx helps people create inspiring spaces for work, wellness, and relaxation—right in their own backyard.
The Challenge
As demand for high-end outdoor living solutions grew, so did the complexity of CUBE fx’s sales process. Each project was unique, with clients requesting a wide range of customizations including dimensions, materials, finishes, and technical features. However, without a visual, interactive way to explore these options, potential customers often struggled to imagine the final result.
This led to several challenges:
- Lengthy back-and-forth communication to clarify details
- Repeated revisions of quotes and technical drawings
- Delayed decision-making as clients hesitated without clear visuals
- Increased workload for the sales and design teams
For some projects, the sales cycle extended over several months, slowing down revenue growth and operational efficiency. CUBE fx needed a way to streamline the process, empower customers, and speed up time-to-sale—without compromising on their commitment to high-quality, personalized solutions.
The Solution
To address these challenges, CUBE fx partnered with us to develop a fully interactive 3D product configurator, designed to bring their garden offices and saunas to life directly on their website.
Key features of the configurator include:
- Real-time 3D Visualization: Customers can customize models with different sizes, materials, window placements, and exterior finishes, seeing the impact of their choices instantly.
- Live Pricing Engine: Dynamic price updates as options are selected, giving complete budget transparency from the start.
- Mobile-Optimized Interface: A seamless experience across all devices, allowing users to design their dream space from anywhere.
- Instant Quote Generation: Once a configuration is finalized, customers can submit it directly to the CUBE fx team for a tailored proposal, significantly reducing manual effort on both sides.
- Exportable Files: Sales teams receive all configuration data and specifications, ensuring clarity and precision from the very first contact.
The Impact
The results of launching the 3D configurator exceeded expectations:
- ⏱️ 200–300% faster sales cycles — What previously took weeks of back-and-forth now often moves to proposal stage within days.
- 📈 Higher-quality leads — Inquiries are more focused and informed, as customers arrive with a clear understanding of the product and pricing.
- 💬 Reduced workload for sales teams — Fewer clarification calls, fewer quote revisions, and more time spent on closing deals.
- 🛒 Increased conversion rates — By offering a premium, user-friendly digital experience, customers feel more confident to move forward.
- 🌱 Stronger brand perception — The configurator positions CUBE fx as an innovative leader in the market, enhancing customer trust and engagement.
What CUBE fx Says
“Since launching the configurator, our entire process feels smoother. Customers are able to visualize their ideas immediately, and we receive clear, detailed requests from the start. It has dramatically reduced the time we spend on each lead while increasing our close rate. We couldn't imagine going back.”
— The CUBE fx Team
Conclusion
For CUBE fx, the 3D configurator has been a game-changer. By removing friction from the buying journey and giving customers full control over the design process, they have not only accelerated sales but also elevated the overall experience of purchasing a premium garden office or sauna.
What was once a complex, manual, and time-intensive process is now intuitive, efficient, and scalable—freeing the team to focus on what they do best: delivering stunning, high-quality outdoor spaces.
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