🚀 Case Study: Enhancing Customer Experience with a 3D Configurator for the Eco Sauna
Industry: Premium Outdoor Wellness
Project: Interactive 3D Configurator for the Eco Sauna
Result: Smoother sales processes, more engaged customers, and optimized project delivery
About Garten Kubus
From their base in Schondorf am Ammersee, Garten Kubus crafts architectural outdoor solutions that combine minimal design with premium materials. With a growing focus on wellness in nature, their Eco Sauna was developed as a sustainable, energy-efficient outdoor sauna that integrates harmoniously into modern garden environments.
The Eco Sauna offers a refined wellness experience, built with eco-conscious materials and designed for year-round use—delivering relaxation and recovery directly in the backyard.
The Challenge
Wellness spaces like saunas are deeply personal. Clients had specific ideas about how their Eco Sauna should look, feel, and function. Customization was key: from wood types to window placements, bench layouts to heating systems.
Without a way to visualize these options easily, the sales process faced several obstacles:
- Customers struggled to picture how their sauna would fit into their garden.
- Manual processes slowed down the delivery of detailed, accurate quotes.
- Repeated adjustments were needed to refine design details.
- High demand for tailor-made options strained internal resources.
To keep up with the growing popularity of outdoor wellness spaces and ensure a smooth, premium customer journey, Garten Kubus decided to digitize the customization process.
The Solution
Garten Kubus introduced a specialized 3D configurator for the Eco Sauna, allowing customers to design their perfect sauna with ease—right from their browser.
Key features of the Eco Sauna configurator:
- Material Selection: Customers can choose between sustainable wood types, exterior finishes, and interior cladding.
- Layout Customization: Options to adjust bench configurations, add panoramic windows, and select door placements.
- Heating Preferences: Ability to choose between electric and wood-burning stove systems with visual previews.
- Live Visualization: Real-time 3D rendering that updates with every choice, helping customers understand proportions and design flow.
- Instant Budget Transparency: Pricing adjusts dynamically, giving clear cost insights throughout the process.
- Streamlined Inquiries: Completed designs are sent directly to the sales team with full specifications, eliminating guesswork.
The Impact
The introduction of the configurator for the Eco Sauna has reshaped the sales and production workflow:
- ⏱️ Faster project timelines, as customers arrive with fully thought-out configurations.
- 📈 Increased engagement, with customers spending more time exploring options and personalizing their design.
- 💬 Clearer communication between sales, design, and production teams, thanks to standardized data.
- 🛒 Higher conversion rates, as the visualization builds confidence and excitement early in the buying process.
- 🌍 Reinforced brand leadership in premium, sustainable garden architecture and wellness products.
What Garten Kubus Says
“The Eco Sauna configurator has allowed us to elevate the way we connect with our customers. Instead of just telling them what’s possible, we show them—right down to the smallest detail. It has streamlined our internal workflow and made the buying experience as relaxing as the product itself.”
— The Garten Kubus Team
Conclusion
For Garten Kubus, the Eco Sauna configurator has become a vital tool in delivering customized wellness spaces without the usual complexity. It turns a traditionally high-touch, manual process into a seamless, digital-first experience—while preserving the craftsmanship and attention to detail that define the brand.
The result: more informed customers, faster project starts, and an effortless path from idea to reality.