🚀 Case Study: Accelerating Sales with a 3D Configurator for Garten Kubus

Industry: Premium Garden Architecture
Project: Interactive 3D Configurator for Wohn Raum
Result: Sales cycles highly accelerated and highly-efficient sales process

About Garten Kubus

Based in Schondorf am Ammersee, Garten Kubus specializes in the design and manufacture of minimalist, high-quality garden pods. Their signature product, the Wohn Raum, is an insulated, year-round garden retreat crafted with premium materials and architectural precision. Whether used as a home office, creative studio, or quiet sanctuary, Wohn Raum blends form and function into a timeless outdoor living solution.

The Challenge

As demand for flexible outdoor spaces grew, so did the need for customization. Every Wohn Raum was tailored to individual preferences—whether adjusting dimensions, selecting façade materials, or configuring window layouts. However, without a clear visual tool to support this process, customers often found it difficult to picture their ideal design.

This created a series of obstacles:

• Complex and time-consuming sales conversations
• Uncertainty on the client side due to lack of visualization
• Multiple quote revisions and design iterations
• Prolonged decision-making phases, delaying projects

With growing inquiries and a desire to provide a first-class customer experience, Garten Kubus recognized the need for a digital solution to streamline the path from initial interest to finalized order.

The Solution

To meet these needs, Garten Kubus launched an interactive 3D configurator for the Wohn Raum, enabling customers to design their perfect garden pod online—anytime, from anywhere.

Key features of the configurator include:

• Dynamic 3D Visualization: Users can modify size, materials, door and window placements, and exterior finishes in real time.
• Instant Price Calculation: Transparent pricing that updates automatically with every adjustment, eliminating surprises and guesswork.
• Seamless Mobile Experience: Optimized for tablets and smartphones, making configuration easy and accessible on the go.
• Direct Quote Requests: Customers can submit their configurations directly to the sales team, providing a complete specification set for faster proposals.
• Detailed Export Files: Every submitted design includes technical data, minimizing the need for additional clarification.

The Impact

Since introducing the 3D configurator, Garten Kubus has seen measurable improvements across the entire sales process:

• ⏱️ 200–300% reduction in sales cycle times — From initial inquiry to detailed offer in a fraction of the time.
• 📈 Better-qualified leads — Prospects arrive well-informed and with clear expectations.
• 💬 Reduced manual workload — Fewer emails, calls, and design clarifications for the sales team.
• 🛒 Higher conversion rates — More projects moving forward thanks to an elevated customer experience.
• 🌟 Enhanced brand perception — The configurator reinforces Garten Kubus’s position as an innovation leader in premium garden architecture.

What Garten Kubus Says

“The Wohn Raum configurator has completely transformed the way we work with customers. It bridges the gap between vision and reality, empowering our clients to design with confidence and allowing us to respond faster with highly accurate offers. It’s become an essential part of our process.”
— The Garten Kubus Team

Conclusion

For Garten Kubus, the 3D configurator has done more than speed up sales—it has created a seamless, interactive experience that matches the high standards of their products. Customers can now explore, customize, and commit to their dream Wohn Raum with ease, while the sales team benefits from smoother processes and higher close rates.

In short: fewer obstacles, faster decisions, and happier clients.

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