Case Study: Enhancing Custom Food Trailer Design with Configora’s 3D Configurator for walkingboxes

Introduction

The food trailer industry has seen a growing demand for highly customized mobile kitchen solutions. walkingboxes, a manufacturer specializing in food trailers, sought to streamline its design and sales process by offering a more interactive and transparent way for clients to customize their trailers. To achieve this, they integrated Configora’s 3D configurator, a tool that enables users to personalize their food trailers in real time. This case study examines how walkingboxes utilized the configurator to improve the customization experience for their customers.

Client Background

walkingboxes is a company that specializes in the design and manufacture of food trailers, catering to businesses and entrepreneurs in the foodservice industry. The company offers various sizes and configurations for its trailers, with multiple customization options, including kitchen layouts, storage solutions, and equipment choices.

Despite offering a wide range of customization options, walkingboxes faced challenges with efficiently communicating these options to customers. Traditional methods, such as consultations and static product catalogs, were not sufficient for customers to fully visualize how their food trailers would look and function. The company needed a solution that would allow customers to interactively design their trailers while providing accurate pricing and technical specifications.

Challenge

walkingboxes faced several issues in their design and sales process:

• Complex Customization Needs: Customers required numerous customization options, such as trailer size, interior layout, and equipment. Communicating these options effectively through traditional methods proved difficult.

• Visualization Limitations: Without an interactive tool, customers struggled to visualize how their customizations would affect the final trailer design. This created uncertainty during the decision-making process.

• Manual Workflow: The sales and design process involved a lot of back-and-forth communication, which slowed down the entire workflow and left room for misunderstandings or errors.

walkingboxes needed a solution that would:

• Allow customers to easily visualize and customize their food trailers.
• Provide transparency in pricing and design options.
• Improve communication between the sales, design, and production teams to minimize errors.

Solution

To address these challenges, walkingboxes integrated Configora’s 3D configurator into their website and sales process. The configurator enabled customers to design their trailers interactively, offering a more intuitive and accurate way to customize and visualize their orders.

Features of Configora’s 3D Configurator:

1. Interactive 3D Customization: Customers could interact with a 3D model of their food trailer, adjusting features like trailer size, kitchen layout, equipment, and finishes. They were able to see the impact of their choices on the trailer’s design in real time.

2. Real-Time Pricing Updates: As customers made design changes, the configurator updated the price instantly, giving them visibility into how their selections affected the overall cost of the trailer.

3. Detailed Customization Options: The configurator allowed customers to choose from a variety of options for different areas of the trailer, such as counter types, kitchen equipment, and storage solutions.

4. Material and Finish Selection: Customers could select materials for both the interior and exterior, choosing colors, textures, and finishes for the trailer’s walls, floors, and countertops. The 3D model displayed these choices realistically, helping customers visualize their design.

5. Simplified Workflow: The configurator streamlined the process by automatically transferring customer designs and specifications to the production team. This eliminated much of the manual work that previously caused delays and errors.

6. Mobile Access: The configurator was optimized for mobile devices, allowing customers to design their trailers from any location.

Implementation

Integrating Configora’s 3D configurator into walkingboxes’ sales and design process involved several steps:

• Customization for Food Trailers: walkingboxes worked with Configora to tailor the configurator to the specific needs of their food trailers, ensuring that all relevant customization options were included and accurately represented.

• Integration with Product Catalog: walkingboxes’ catalog of trailer models, equipment, and pricing was integrated into the configurator, ensuring that customers always had up-to-date information when making design choices.

• Testing and Quality Assurance: The configurator went through thorough testing to ensure it could handle complex customizations and provide a seamless experience for customers.

Results

The integration of Configora’s 3D configurator brought several benefits to walkingboxes:

1. Improved Customer Experience: Customers were able to interactively design their trailers, seeing how different options would affect the look and functionality of their food trailer. This resulted in a more engaging and satisfying experience.

2. Increased Sales Conversions: The ability to instantly see pricing updates as they customized their trailer encouraged customers to make decisions more quickly, resulting in an increase in sales conversions.

3. Enhanced Communication: The configurator helped streamline communication between customers, sales teams, and the production team. Customer designs were directly transferred to the production team, reducing errors and improving efficiency.

4. Quicker Turnaround Times: By eliminating the back-and-forth between customers and the design team, walkingboxes was able to reduce the time it took to finalize orders, leading to faster production and delivery.

5. Reduced Errors: With the configurator automating the transfer of designs to production, walkingboxes saw a reduction in errors and miscommunications, ensuring that customer orders were fulfilled accurately.

Conclusion

Configora’s 3D configurator provided walkingboxes with a powerful tool to streamline the customization process for their food trailers. By offering an interactive, real-time platform for customers to design their trailers, walkingboxes was able to improve the customer experience, increase sales conversions, and enhance internal workflows. The configurator’s ability to provide transparency in pricing and design choices, combined with its seamless integration into walkingboxes’ production process, has made it an essential part of their business strategy moving forward.

The success of this implementation demonstrates how technology can simplify complex customization processes and empower customers to make more informed decisions, all while improving operational efficiency.