Overview
A leading manufacturer of high-performance acoustic booths sought to enhance its customer experience by offering a state-of-the-art 3D configurator. The goal was to empower users—ranging from professionals in the music industry to corporate clients—to customize their booths in real time, ensuring an easy and efficient buying process.
Challenges
- Customization Complexity: The booths had various modular configurations, including different sizes, door placements, ventilation systems, and interior finishes.
- User Experience: The brand wanted an intuitive, visually accurate 3D interface that allowed customers to see real-time changes.
- Seamless Integration: The tool needed to work within the company’s existing sales and production workflows while maintaining pricing accuracy.
Solution
Leveraging the Configora framework, a powerful parametric design platform, the company developed a web-based 3D configurator tailored to its acoustic booth lineup. The configurator offered:
- Interactive 3D Visualization: Customers could rotate, zoom, and explore their booth from every angle.
- Real-Time Customization: Users could select booth sizes, finishes, door types, and accessories with immediate visual feedback.
- Dynamic Pricing & BOM Generation: Each configuration automatically updated pricing and generated a bill of materials (BOM) to streamline production.
- Seamless CRM & ERP Integration: The tool connected directly to sales and manufacturing systems, ensuring orders were processed accurately.
Results
- Enhanced Customer Engagement: The interactive experience led to increased conversions by providing a clear and immersive visualization of the product.
- Reduced Sales Cycles: By eliminating back-and-forth communication regarding specifications, customers could finalize their designs quickly.
- Improved Manufacturing Accuracy: The automatic BOM generation minimized errors, reducing material waste and production delays.
Conclusion
By implementing a 3D configurator built on Configora, the company transformed its sales process, offering a streamlined, customer-centric approach. The tool not only empowered users to create their ideal acoustic booth but also optimized internal workflows, reinforcing the brand’s commitment to innovation and quality.